Pala Efendi is coming as a fresh breath to the Turkish Coffee scene in Europe. Developed in cooperation between Pala Export GmbH of Germany and Coffee Talks Limited, the new Turkish Coffee brand will be launched at the Europe's leading exhibition, Anuga next week. The Turkish Coffee fans will have the opportunity to taste three varieties of Pala Efendi Turkish Coffee, which are medium-roasted, dark-roasted and mastic-flavoured between 7 and 11 October. The product will start hitting the shelves of thousands of Turkish markets throughout Europe immediately afterwards.
With more than 250,000 visitors every year IFA is one of the world's leading trade shows for consumer electronics and home appliances. The event gives the opportunity to exhibitors to present their latest products and developments to the general public.
Arzum actually had its first IFA attendence as an exhibitor in 2010. However, the company did exhibit at the event again since then. This year marked Arzum's return to IFA with its world-famous Okka range of products. The company's booth was located at hall 3.1, alongside many of the world's biggest small electrical appliance brands.
Coffee Talks have launched their ecommerce site in the USA. The online shop offers Okka Automatic Turkish Coffee Machines to the US coffee fans and can be reached at: www.okkaforUS.com. All Okka machines sold in the US are fully compliant with the US requirements and come with UL certification.
Kahve Dünyası, one of Turkey’s biggest Turkish Coffee manufacturers and Pala Export, who distributes hundreds of non-electrical items to more than 3,000 sales points throughout western Europe came together to convey high quality Turkish Coffee to the ethnic market. The project was managed by Coffee Talks.
In the first phase of the project, 100g Turkish Coffee sachets are distributed by Pala Export in several points as part of their Ramadan activity. The full scale launch will take place in September when three varieties (medium roasted, dark roasted and with mastic) of Turkish Coffee will be launched in 250g boxes throughout Pala’s wide distribution network Turkish in September.
Since its launch in 2014, Okka has been used to getting positive reviews and countless awards from all around the world. The most recent one of these compliments came from a Newyork-based review magazine, Trulynet.
The article praises Okka for its ease-of-use, looks and contribution to the wrold's oldest coffee brewing style.
The full article can be found here: http://www.trulykitchen.com/3236/kitchen/arzum-okka-easier-introduction-turkish-coffee/
