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Expanding the Pala Efendi Turkish Coffee range

It has been more than a year since we started working on another exciting project, a new Turkish coffee brand, that will serve the coffee lovers from all around the world. Pala Efendi was developed with global ambitions in mind right from the start. All its packaging and marketing material are produced in four main languages, English, German, Turkish and Arabic, to cover the biggest portion of the target market possible.  The first product of the range, Pala Efendi medium-roast Turkish coffee in 250g tin box, was launched in Germany and its neighbouring countries in the latter half of 2017. The product was taken very positively and subsequent shipments of this particular type followed in 2018. The design of this box became synonymous...

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Pala Efendi Turkish Coffee launches at Anuga, Cologne on 7 October

Pala Efendi is coming as a fresh breath to the Turkish Coffee scene in Europe. Developed in cooperation between Pala Export GmbH of Germany and Coffee Talks Limited, the new Turkish Coffee brand will be launched at the Europe's leading exhibition, Anuga next week. The Turkish Coffee fans will have the opportunity to taste three varieties of Pala Efendi Turkish Coffee, which are medium-roasted, dark-roasted and mastic-flavoured between 7 and 11 October. The product will start hitting the shelves of thousands of Turkish markets throughout Europe immediately afterwards.

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