With more than 250,000 visitors every year IFA is one of the world's leading trade shows for consumer electronics and home appliances. The event gives the opportunity to exhibitors to present their latest products and developments to the general public.
Arzum actually had its first IFA attendence as an exhibitor in 2010. However, the company did exhibit at the event again since then. This year marked Arzum's return to IFA with its world-famous Okka range of products. The company's booth was located at hall 3.1, alongside many of the world's biggest small electrical appliance brands.